YEA!'s Tire Smart Campaign a Huge Success!

 Summer 2010 saw the first ever YEA! Tire Smart Campaign.  YEA! would like to thank the Rubber Association of Canada for their brochure materials and Anderson Avenue ESSO in St. John's, NL for providing the venue. 

Climate Change and the Environment

Tire inflation impacts climate change and the environment. Every litre of fuel consumed by a vehicle results in 2.4 kg of carbon dioxide being released into the environment. Carbon dioxide is a greenhouse gas that contributes to climate change. Proper tire inflation helps increase fuel efficiency thereby reducing greenhouse gas emissions.

Improper tire maintenance practices collectively cost Canadians approximately $500 million a year and cause 1.5 million tonnes of carbon dioxide to be released into the atmosphere.